What rankings actually do for your practice
Jodie Kelly
Most partners believe they should be in the directories. Fewer have a clear picture of why. They couldn’t really tell …
WHY GOOD WORK DOESN’T GET RANKED
Rhia Lyon
Great work, strong lawyers and a stagnant ranking. Sound familiar? This is a more common situation than most firms care …
ELE is resigning its B Corp certification
Helen Foord
This is a decision I have been considering for some time. ELE’s B Corp certification will end on 18 June …
How AI search is changing law firm websites: a conversation with Claude
Helen Foord
Every conversation I’ve had with a legal marketing team this quarter has come back to the same question: what does …
WHAT WE’RE SEEING MID-YEAR: LEGAL DIRECTORIES, AI AND CONTENT IN 2026
Helen Foord
Six months ago I was still hearing grudging doubt in most law firm marketing teams whenever AI came up. By …
WHAT A GOOD CONTENT AUDIT ACTUALLY SHOWS
Emma Doran
When the majority of firms decide to do a content audit, they think they’re getting a tidying exercise. Maybe things …
Website audit quick wins
Rhia Lyon
If your website is out of date, you may as well not have one. That sounds blunt. It’s meant to. …
Directory submissions are changing. What that means for marketing teams.
Helen Foord
Most law firm marketing teams know the annual rhythm of directory submissions. Brief the partners. Draft the matters. Manage the …
Turns out AI has a type. Firms with strong directory rankings.
Rhia Lyon
AI isn’t rewarding the firms who’ve adapted fastest. It’s rewarding the firms who’ve been doing the right things the longest. …
Why messaging belongs in your marketing strategy
Emma Doran
Most law firms have a marketing strategy. It probably covers channels, campaigns, LinkedIn activity, maybe some SEO. It might even …
Why outsource directories?
Emma Doran
It’s not admin, it’s strategy While directories can feel like a massive administrative task that rolls around each year, their …
Your submission is content gold
Rhia Lyon
Your submission isn’t just a document. It’s one of the most valuable assets your firm already has. Most firms treat …
