Is purpose-washing the new greenwashing?
Kirsty McRae
You might remember greenwashing? When firms were called out for purporting to be green in ethos, but not practising what they preached? Well, think of purpose-washing as the greenwashing of 2023.
10 steps to evergreen content
Kirsty McRae
Gone are the days when advertising was the privilege of big brands with deep pockets and small businesses struggled to stand out… The world is a different place, marketing has gone digital, and now more than ever consumers are online using social media to find information. This means even the smallest companies now have the same opportunity to advertise (and for a fraction of the price!)
1% for the Planet Highlight: ELE’s Elephants and the David Sheldrick Wildlife Trust
Kirsty McRae
Here at ELE, we love elephants (it’s kind of in the name!) so it was a no-brainer when we had the opportunity to adopt six beautiful elephants at the David Sheldrick Wildlife Trust as part of our 1% for the Planet membership, and we thought now was a good time to introduce them!
1% for the Planet Highlight: The John Muir Trust
Kirsty McRae
As part of our 1% for the Planet membership, we are always looking out for new ways to make a difference. The John Muir Trust Scotland is an organisation whose values and mission spoke to us, especially as most of our team members are based in Scotland. The Trust’s vision is a world where wild …
Why Law Firms Should Ramp up Marketing in a Recession
ELE Global
It’s the unfortunate talk of the town, the niggling worry in the back of everyone’s mind, the premonition law firms hope won’t come to pass. Recession. It’s a dirty word that nobody wants to hear. But here at ELE, we know of a sure fire way to thrive in an economic downturn. It’s simple: marketing. …
How to Get Your Law Firm Website Right – Bird & Bird
ELE Global
The idea of writing a website can be daunting and one more thing to add to the ever-growing to-do list. Fear not, at ELE, we live and breathe law firm websites; we don’t just write them, we can also happily audit them and advise on how to optimise your website, so you get out what you …
How to Get Your Law Firm Website Right – Schillings
ELE Global
The idea of writing a website can be daunting and one more thing on the ever-growing to-do list. Fear not, at ELE, we live and breathe law firm websites; we don’t just write them, we can also happily audit them and advise on how to optimise your website, so you get out what you put …
Meet the Team – Kirsty McRae
ELE Global
Meet our newest team member! Name/job title: Kirsty McRae, Marketing Executive Can you tell us a bit about your education and professional background? My education was slightly different to most. I did a 2 and 2 with an HND in Communication and Media and then a BA Hons in Public Relations from Robert Gordon University. …
The Stephen Lloyd Awards 2022
ELE Global
ELE is excited to be a part of The Stephen Lloyd Awards this year with our CEO, Helen Foord, being one of the judges. Helen said: “It is an incredible honour to be included and considered to be a judge for this exceptional award programme. Having looked at some of the entries already, the standards …
Google’s ‘Helpful Content’ algorithm update and what this means for the legal sector.
ELE Global
Google has recently launched a new algorithm update which is called the “helpful content update”. This is a significant update and one legal digital and content creators need to know about… so here is our breakdown of this update so far… Essentially the main reason for this update is to make sure that “more original, …
How Great Web Content Converts
ELE Global
We get it, you’re always in a rush. A rush to get to work, a rush to get everything done and a rush to get home. Which is why getting your website right, and having great web content that converts, is imperative in keeping and gaining clients who are, most likely in a rush too! …
