Why researchers can’t corroborate a story your firm hasn’t agreed on
Every year I read submissions that are well written but are ultimately followed up by disappointment at best and, at […]
ELE is resigning its B Corp certification
This is a decision I have been considering for some time. ELE’s B Corp certification will end on 18 June
How AI search is changing law firm websites: a conversation with Claude
Every conversation I’ve had with a legal marketing team this quarter has come back to the same question: what does
What we’re seeing mid-year: legal directories, ai and content in 2026
Six months ago I was still hearing grudging doubt in most law firm marketing teams whenever AI came up. By
Directory submissions are changing. What that means for marketing teams.
Learn how directory submissions are evolving for marketing teams and why they matter more than ever in 2026. Find out more now.
Are you demonstrating your practice deserves to be ranked in the legal directories?
Preparing legal directory submissions takes time. Partners are interviewed. Matters are carefully drafted. Marketing teams spend weeks refining messaging. Referees
Getting referees right: the most overlooked part of legal directory success
When firms talk to us about legal directory submissions, the focus is usually on drafting. How strong are the work
ELE strengthens team with new Content & Directories Consultant
ELE is delighted to announce the appointment of Emma Doran as Content & Directories Consultant. Emma joins ELE with experience
The Practicalities of Thought Leadership – Part 2: Pitching your content
Learn how to pitch thought leadership content effectively and secure more opportunities for your law firm or chambers. Explore our tips.
Legal 500 Green Ambassadors: What they are, why they matter, and how to be recognised
The Legal 500 Green Guide isn’t just for firms as a whole anymore. If you\’re helping lead your firm\’s sustainability
The secret science of successful landing pages
Learn landing page best practices for law firms and discover how strong CTAs and messaging can improve conversions.
The Practicalities of Thought Leadership – Part 1: what is it?
Understand what is thought leadership and how you can stand out with your content and thought leadership campaigns.