Legal directory researcher interviews: fail to prepare, prepare to fail.
You’ve already put in the hard work to get your submission into tip top shape and you might think the […]
Why category strategy shapes your rankings
Most firms spend months on their directory submissions. They collate the work highlights, chase partners for referee details, and refine
What you’re getting wrong about confidential referees
Firms and sets in sensitive practice areas often reach submission season and conclude that referees are largely off the table.
Why good work doesn’t get ranked
Great work, strong lawyers and a stagnant ranking. Sound familiar? This is a more common situation than most firms care
Website Content audit quick wins
If your website is out of date, you may as well not have one. That sounds blunt. It’s meant to.
Turns out AI has a type. Firms with strong directory rankings.
AI isn’t rewarding the firms who’ve adapted fastest. It’s rewarding the firms who’ve been doing the right things the longest.
Your submission is content gold
Your submission isn’t just a document. It’s one of the most valuable assets your firm already has. Most firms treat