Did you just let the cleaner in or organise a car valet?
You did? The fact is, there are plenty of things in life we need a bit of help with.
So what about your law firm website… or the articles some of your lawyers said they wanted to write… and popped on their to-do list seven months ago… or the guide you know the Commercial team wants to write and roughly know what they want, but have no clue on how to go about it?
If only there was a leading copywriting agency that specialised in professional services, you could call on…
This is where we come in! Think of ELE as specialist painters and decorators. Of course, you could do it yourself… but if you enlist our help, not only can you carry on doing what you do best, we'll use our skill and expertise to deliver an excellent finish in a fraction of the time.
We offer outsourced copywriting services for law firms, chambers and other professional services organisations.
Whether global firms or single-partner practices, our clients have been so impressed with what we have brought to their table on ad-hoc projects, for many we are now their retained legal copywriter. One of them said: 'We have worked with ELE for a number of years now. They understand our business well and are always there for us. They are very much an extension of our marketing team and, when needed, have been able to turn urgent requests around very quickly. They also provide us with regular updates on where our projects are up to and recommend improvements we can make to our materials, which is always helpful.'
With 100% of their copywriting tasks outsourced to us these clients have more time to focus on their jobs and one thing fewer to put on their to-do list! Imagine that!
But I spent most of my day writing… isn't outsourcing it a cop out?
Most definitely not! Outsourcing is the way forward. Have you ever been so overwhelmed by your to-do list but found the strain lightened by talking over a delicious cup of coffee with a friend?
That's what copywriters do. We listen to your wants and needs, find the sound and tone of voice and, because we aren't as bogged down by the task as you might be, we sprinkle a fresh helping of enthusiasm. We can ditch the jargon and make it informative yet snappy. We can bring perspective and professionalism that will help you get to the point (dare we say it) more effectively than you might manage alone. We can even provide virtual coffee if needs be!
Most importantly, we aren't doing the job for you. We're helping you get to your destination more efficiently. You see, we view copywriting as a science, not an art. Our job is to write something that you think sounds like you. Then, when we've done it we'll send it back to you to check you're happy. You'll always have the opportunity to change anything you want.
But I need a report, not just a blurb…
We can do it all! No matter how big or how small!
Whether you need website content, thought-leadership documents, brochures, reports, case studies, biographies, social media or blog articles, our expert copywriters can take care of it.
Think of your favourite website
Picturing it? Ask yourself why it's your favourite, whether you go to it to gather some info or for a daily fix. We're sure it won't be because it is long and rambly, but most likely because it hits the spot with the perfect blend of what you are looking for, what you want, what you need and how easy it is to navigate.
We specialise in getting the perfect balance of search engine optimisation (SEO) and unique relevant content. Nobody wants a website that reads like it has been written for SEO. We've all seen them and they really suck. But, conversely, everyone wants a website that is attractive to Google (for the myriad and mercurial reasons Google loves things).
We're experts at getting this balance right. With the right SEO injected into the content, however random the search keywords, prospective clients will be signposted to your site. But, importantly, we'll do this in your agreed tone of voice and actual… proper… non-repetitive English. Best of all, because law firms, chambers and legal business copy is what we do all day every day, we can make sure the terminology is correct as well as 'sticky' from a search engine perspective.
Sounds perfect. So, what does this entail? Do you read minds? Because I'm not sure what we need.
Well, yes, sort of! In a nutshell, this is about what you want! We are your ghost writers and our job is to get your thoughts and ideas succinctly onto the page, be it a physical or virtual one.
Whether we are updating or writing from scratch, our aim is to give you a finished product that will do the talking for you, reliably popping up in people's browsers no matter how obscure the search topic. Most importantly, we liaise with you from start to finish and there on after, when things need updating and revamping. Think of us as the Changing Rooms of copywriting, without the crushed velvet suits and metre high shoulder pads.
We're pretty sure that if you search for 'fab copywriting' ELE will pop up first.
What if we need it in other languages too?
Ne t'inquiète pas! We have access to a team of wonderful translators ready to pounce and make it just as fluid in the language of your choice. Over the years our copywriting has been translated into dozens of languages… and even regional variations, too.
I'm in. Where do I find out more?
Drop us a line here. Easy as that. We look forward to dazzling you with our copywriting skills and making your firm stand out from the crowd.
