Content from Directories.
Your submission shouldn’t sit in a PDF for the rest of the year. Most firms treat directory submissions as a once-a-year exercise. The firms getting the most from them treat submissions as the entry point to a year-round programme of content, insight and intelligence.
The problem with submissions in isolation.
By the time your Chambers and Legal 500 submissions are signed off, partners have been interviewed, matters have been carefully drafted, referees have been engaged, and your team has spent weeks refining the messaging.
Then most of it sits in a PDF.
If the only metric for a legal directory submission is whether a client instructed you because of it, you’re going to struggle to justify the cost. Submissions in isolation are hard to defend, particularly to partners watching the marketing budget.
The case for the year-round review:
The submission file is the only place in your firm where, every year:
That isn’t a compliance task. It’s a content asset. With the right process, it feeds pitching, bids, website content, case studies, biography updates, client listening, brand insight and competitor analysis throughout the year.
Your legal directory content also future-proofs you. Chambers and Legal 500 are both developing data products. New technology is starting to integrate directories work with CRM, bid management and client listening tools. The firms still treating submissions as a once-a-year drill are going to fall further behind the firms that have joined it up.
Step 1:
Get the submissions right
Our legal directory consultants manage submissions across Chambers, Legal 500, IFLR and the other directories that matter to your firm. We offer a full outsourced service if you want everything off your desk, or a pick-and-mix arrangement (editing only, referee development, Legal 500 mapping) if you have an established process and need targeted support.
We also offer training bundles for lawyers and marketing teams, from short lunch sessions through to detailed walk-throughs of the submission documents and trainee mentoring.
Step 2:
Make the submissions work twice
Once your submissions are approved, we turn your legal directory content into a suite of materials that supports pitching, marketing and visibility throughout the year:
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- Publishable case studies for your website and capability documents
- Pitch-ready matter summaries (short and long, tagged by service and sector)
- Pitch-ready biographies and elevator-style summaries
- Practice and sector capability documents
- Award entries drawn from existing matter content
- Light-touch updates to your service and sector pages
- We work in three bundles depending on the scale of your existing submissions programme, with a capability bolt-on for firms that want fully built capability documents covering their core service areas.
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How it works.
You get one point of contact who oversees and manages the work. Behind that, a flexible team that scales up and down with your needs, made up of former Chambers and Legal 500 researchers, in-house directories managers and trained referee developers. Strong relationships with editors and research teams. Information barriers where you need them. Cloud-based project management throughout.
In short, we don’t just explain how to get more from your submissions. We actually do the work.
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Great lawyers deserve recognition. ELE helps you get it.
