Web Content Rewrites

A general content writer can (hopefully) write well. A legal website content writer knows what they're writing about and how to make it work on a website. We've spent years writing law firm and chambers websites, and the experience shows up in places generalists struggle: how a private client page needs to read differently from a banking page, what GCs and procurement teams actually search for, and how to get copy through lawyer sign-off without losing the sense of personality and humanity that clients want to read. A generalist usually needs heavy briefing, multiple rounds, and still produces copy that lawyers quietly rewrite themselves.

Content writing is high-volume and quick-cycle: blogs, social posts, and the material that gets published regularly. Website writing is the opposite. It's the careful, considered work that runs across your practice areas, sector pages, partner bios, and case studies. The writing BD teams lift into pitches that prospective clients judge you on, and that needs to last for two to five years. We’re not a general content agency. We're legal website writing specialists that are focused on delivering what you really need from your website project.

Yes. We work with your designers to build copywriting templates that work to your design. We deliver CMS-ready copy that drops straight in. And sometimes we’ll even drop it in for you. If we spot a place where the design is constraining what the content can do (a 60-character hero limit where the proposition needs more room, for example… or a paragraph that isn’t really needed to make the point), we'll flag it. That way you can make the choice as to what you want to do.

It depends on the scope. A focused project, like a single practice area rewrite, or a new partner biography can be done and dusted in a fortnight. A full firm or chambers website, with several hundred pages and lawyer interviews to schedule, typically runs 4-6 months. The biggest variable is rarely the writing itself; it's internal sign-off cycles. We build realistic timelines around your firm's review process, and we manage the chasing so the project keeps moving. But ultimately, we will always try to work to the timescales you and your development team set. If that means we need to put more people on the project to speed things up, that’s what we’ll do.

There are usually a few clear signals. First, the tone shifts every time you click into a new practice area, because each lawyer wrote their own page. Second, the content describes the firm you were two years ago, not the firm you are now. Third, your BD team can't easily lift copy for pitches because the practice area pages read like lawyer CVs. Or - and this is a big and usual one - you've recently rebranded, and the new visual identity is sitting on top of writing that hasn't moved. In the majority of cases we’re brought in as part of a rebrand or website build project, but we’d honestly always recommend you check your website copy more regularly than that.

Often, yes. We'll always start with a discovery phase to map what's working, what needs rewriting, and what can stay as it is. The result might be 30 high-priority pages rewritten properly, now and 200 that can wait until a later date. Sometimes it's the homepage that isn't pulling its weight; sometimes the practice area pages are tired but the bios are fine. We'd rather solve the actual problem than sell you a bigger one.